Amazon Product Listing Optimization – Significance
Compared to Google, Amazon gets around thrice more search volumes for different products. The Amazon A9 algorithm works in a different way to Google and hence, the product optimization on Amazon needs skill and experience.
As an Amazon seller, you need to create an optimized Amazon product listing to get your product found by Amazon users and to convert visitors into customers. Amazon listing optimization could help you get the benefits of increased sales, traffic, profit and higher Amazon product ranking. We are here to help you with exactly that!
A powerful and creative Amazon title with ranking keywords is the first step in any successful product listing. It helps get your product rank higher and ultimately your product gets found by potential customers. We are specialized in creating fully optimized SEO powered ‘Product Title’.
It doesn’t stop there – creative ‘Bullet Points and Product Description’ need to be powerful enough to get noticed by your potential customers and also needs to be provoking enough for someone to click your product out of many, add to cart and buy.
We are specialized in creating optimized ‘Bullet Points and Product Description’. You can get your entire Amazon product listing re-written with powerful result oriented ‘Title, Bullet Points, Description.
Optimized Product TITLE
The product title plays an extraordinary role in product listing ranking. It is very essential that the title is populated with all possible combination of searchable keywords. Generally enormous number of visitors across the globe key-in any single or combination of keywords to search the desired product. If the product is very well crafted and populated with rich and relevant words, then the chances of getting the product indexed at top of the product listing exhibits phenomenal results; in short your product is displayed to the visitors in very top pages.
Product title is a highly important factor in Amazon product listing as compared to product description, product photos and consumer ratings. Crafting a strong keyword rich product TITLE is the key to retain a visitor on your amazon product listing.
Optimized BULLET POINTS
Elaborating in simple terms the usability and functionality of the product in order to make the visitors understand it at a glance is the next step. At this stage visitors start thinking about their product requirements and subconsciously try to match those with the product features. If your product features match with their requirements then at this stage visitor is your potential customer. Hence the bullet points needs to be stuffed with highly relevant keywords.
Optimized PRODUCT DESCRIPTION
Product description presents product information that includes its benefits, detailed functionality and usability of product that shows how it could satisfy your visitors’ exact requirements. It should be able to further build confidence in the visitor’s mind that this is the product they were searching for; and they make a buying decision there and there without any further doubt about the product. Hence your product description needs to be convincing enough and complementary to ‘Product Title’ and ‘Bullet points’.
With an optimized Amazon product listing you demonstrate your product to your potential customers that this is the only product that could fulfill their needs. A strong and accurate presentation helps the visitor in making their buying decision. But on the other side, though your product is really fantastic but not able to create a positive impact on the visitor due to weak presentation; there are fair chances that you could miss out literally hundreds and thousands of visitors.